diff --git a/backend/data/follows.py b/backend/data/follows.py
index a4b6314e..3c1758ea 100644
--- a/backend/data/follows.py
+++ b/backend/data/follows.py
@@ -21,6 +21,17 @@ def follow(follower: User, followee: User):
             pass
 
 
+def unfollow(follower: User, followee: User) -> None:
+    with db_cursor() as cur:
+        cur.execute(
+            "DELETE FROM follows WHERE follower = %(follower_id)s AND followee = %(followee_id)s",
+            dict(
+                follower_id=follower.id,
+                followee_id=followee.id,
+            ),
+        )
+
+
 def get_followed_usernames(follower: User) -> List[str]:
     """get_followed_usernames returns a list of usernames followee follows."""
     with db_cursor() as cur:
diff --git a/backend/endpoints.py b/backend/endpoints.py
index 0e177a07..f6d69429 100644
--- a/backend/endpoints.py
+++ b/backend/endpoints.py
@@ -1,6 +1,6 @@
 from typing import Dict, Union
 from data import blooms
-from data.follows import follow, get_followed_usernames, get_inverse_followed_usernames
+from data.follows import unfollow, follow, get_followed_usernames, get_inverse_followed_usernames
 from data.users import (
     UserRegistrationError,
     get_suggested_follows,
@@ -150,6 +150,29 @@ def do_follow():
     )
 
 
+@jwt_required()
+def do_unfollow():
+    type_check_error = verify_request_fields({"unfollow_username": str})
+    if type_check_error is not None:
+        return type_check_error
+
+    current_user = get_current_user()
+
+    unfollow_username = request.json["unfollow_username"]
+    unfollow_user = get_user(unfollow_username)
+    if unfollow_user is None:
+        return make_response(
+            (f"Cannot unfollow {unfollow_username} - user does not exist", 404)
+        )
+
+    unfollow(current_user, unfollow_user)
+    return jsonify(
+        {
+            "success": True,
+        }
+    )
+
+
 @jwt_required()
 def send_bloom():
     type_check_error = verify_request_fields({"content": str})
diff --git a/backend/main.py b/backend/main.py
index 7ba155fa..a3c1c8d7 100644
--- a/backend/main.py
+++ b/backend/main.py
@@ -14,6 +14,7 @@
     send_bloom,
     suggested_follows,
     user_blooms,
+    do_unfollow,
 )
 
 from dotenv import load_dotenv
@@ -55,6 +56,7 @@ def main():
     app.add_url_rule("/profile/<profile_username>", view_func=other_profile)
     app.add_url_rule("/follow", methods=["POST"], view_func=do_follow)
     app.add_url_rule("/suggested-follows/<limit_str>", view_func=suggested_follows)
+    app.add_url_rule("/unfollow", methods=["POST"], view_func=do_unfollow)
 
     app.add_url_rule("/bloom", methods=["POST"], view_func=send_bloom)
     app.add_url_rule("/bloom/<id_str>", methods=["GET"], view_func=get_bloom)
diff --git a/front-end/components/profile.mjs b/front-end/components/profile.mjs
index ec4f2009..46a4e5a1 100644
--- a/front-end/components/profile.mjs
+++ b/front-end/components/profile.mjs
@@ -27,7 +27,8 @@ function createProfile(template, {profileData, whoToFollow, isLoggedIn}) {
   followerCountEl.textContent = profileData.followers?.length || 0;
   followingCountEl.textContent = profileData.follows?.length || 0;
   followButtonEl.setAttribute("data-username", profileData.username || "");
-  followButtonEl.hidden = profileData.is_self || profileData.is_following;
+  followButtonEl.hidden = profileData.is_self;
+  followButtonEl.textContent = profileData.is_following ? "Unfollow" : "Follow";
   followButtonEl.addEventListener("click", handleFollow);
   if (!isLoggedIn) {
     followButtonEl.style.display = "none";
@@ -62,7 +63,11 @@ async function handleFollow(event) {
   const username = button.getAttribute("data-username");
   if (!username) return;
 
-  await apiService.followUser(username);
+  if (button.textContent === "Follow") {
+    await apiService.followUser(username);
+  } else {
+    await apiService.unfollowUser(username);
+  }
   await apiService.getWhoToFollow();
 }
 
diff --git a/front-end/lib/api.mjs b/front-end/lib/api.mjs
index f4b5339b..f60b3529 100644
--- a/front-end/lib/api.mjs
+++ b/front-end/lib/api.mjs
@@ -261,8 +261,9 @@ async function followUser(username) {
 
 async function unfollowUser(username) {
   try {
-    const data = await _apiRequest(`/unfollow/${username}`, {
+    const data = await _apiRequest(`/unfollow`, {
       method: "POST",
+      body: JSON.stringify({ unfollow_username: username }),
     });
 
     if (data.success) {